I am an ex BBC TV producer, journalist, pet owner and animal lover. For a few years there I made food and science based programmes, among other things, and I have always been interested in what goes into our human food and the interaction between conventional and alternative medicines and therapies.
My stance is people and animals should be free to use whatever works for them; if I've broken a leg I'm going to hospital, if I've put my back out it's the osteopath and a mental pledge to get off my backside and do more pilates. Equally, if I eat rubbish I will feel like rubbish and my body will let me know it doesn't appreciate the rubbish I'm piling into it!
So why should it be any different with our pets? As far as I am concerned, vets, proper, healthy pet food and natural treatments for dogs and cats that work can rub along together quite nicely, thanks.
Equally, there's no room for quackery, just good old fashioned research and a common sense approach to animal health and welfare.
Why start a business though?
I started the business in 2007 when I had an ever growing cat who kept begging for food and had scurfy, itchy skin. When I realised what was in her food (poor quality meat and lots of sugar) it was hardly surprising she wasn't in good nick. Then the family Bedlington, Ronnie (the one on the right in the photo) developed a flea allergy which no one seemed to be able to treat, except with steroids, which suppressed the symptoms for a short while without actually treating the allergy. We wanted high quality pet supplements and great food but it was a real problem finding natural products for skin conditions all in one place even back then, hence www.myitchydog.co.uk came into the world in 2009 and has been growing ever since.
Why only Itchy Dogs? What about the Itchy Cats of the world?
Simply put, it seems to be more of a dog than a cat problem, although many of our products can be used effectively on cats too (assuming you can catch the buggers). I do use Yumega for our cats, Pearl and Dave, and the Billy No Mates Tincture flea treatment, they just about wear those! So I save a bomb on Frontline or Advocate and don't have to inflict pesticides upon them, or pull on welding gloves just to apply it to the back of their necks. Dogs are far, far easier!
Why do we do it?
Why not? I get the challenge of growing a business I'm passionate about, providing products to customers who are usually at the end of their tether, after coming to the end of the conventional treatment road. Then they send me comments like this:
"Just to let you know of the success we are having with Billy No Mates, we have two Yorkies and we live in the country, a good combination for ticks, we have been using Frontline from the vets for some time and still Molly was getting the ticks, Penny the other Yorkie had two fits and her stomach turned black. We took them both off the Frontline and put them on Billy No Mates, Penny's stomach went back to her usual pink and we have had no further trouble with ticks on either dog."
"I have been using these Pet Munchies since the Royal Veterinary Hospital put my 15 year old Whippet on a single source protein diet, as a result of IBS andhaving her spleen removed in February this year. They are the only Duck treats on the market and she absolutely loves them. They are natural, easy to carry around and not too expensive. I would certainly recommend them to anyone whose dog suffers from an delicate tummy or IBS in fact I haven't yet found any dog yet that doesn't like them."
Which just spurs me on. We know our products work, healthy treats make healthy dogs (that common sense again!) and a de-stressed customer is a happy customer, canine or human!
Everything we stock is thoroughly researched for their benefits and quality before we put it online, and new products are coming along all the time. If there is a product out there you think we should be stocking please email us. After all, customer feedback is everything.
Personal Service & Advice
Customer service and good advice should be right up there, next to great products and we like our customers to be happy. If youaren’t quite sure which product is best suited to your pet’s needs always contact us or give us a tinkle on 01903 256373.
We strongly believe that the adage ‘you are what you eat’ should also apply to our pets. With that in mind, many of the healthy dog treats and supplements at My Itchy Dog are made using human grade ingredients but all are made using recognisable ingredients you might find in your kitchen cupboards. Try Pet Munchies Chicken Dog Treats or Venison Ears.
All our treats are hypoallergenic. None of our treats contain artificial colours, flavours or preservatives, EC permitted additives, animal and meat derivatives, derivatives of vegetable origin or any other unidentifiable ingredients.
We do not sell products containing substances that could be considered dangerous, carcinogenic, unhealthy, or harmful to the environment.
We source products from suppliers who share our views and policies on product standards and animal welfare.
While we will always say you should take your dog or cat to the vet first and foremost, at My Itchy Dog we offer a range of high quality licensed herbal medicines, dietary supplements and homeopathic remedies to pet owners who wish to treat their pet’s problems naturally.
Dog and cat supplements are a very cost effective way of maintaining the long term health of your pet.
Natural remedies and supplements can be used to help over 50 common problems that dogs and cats can suffer from: food allergies, skinproblems, stiffness, digestive issues and anxiety, are just a few.
All our products are only tested on our willing pets and those of our friends and family.
At My Itchy Dog we take the environment seriously. All our poop bags and clean up products are biodegradable and compostable. Some are organic, none are harmful to the environment.
We aim to reduce waste and conserve resources wherever we can. We reuse boxes and packaging as much as possible and would ask that you do the same with the padded envelopes and bubble wrap that is an inevitable byproduct of online shopping.