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Pedigree Dentaflex Good Food? I don't think so.

12 CommentsSunday, 26 October 2014  |  Kate

Just a quick blog as I sit here on a Sunday evening catching up on some truly awful (but highly addictive) reality TV – Real Housewives, tell no-one! I feel the need to write about an ad for Pedigree's Dentaflex dog treats that's just been on and made my blood boil, with it's emotional tugging at the heartstrings and truly misleading strap-line. And the cost? Don't get me started. 

Looking after your dog's teeth and gums is crucial.
Most dogs will be showing signs of tooth decay and gum disease by the age of three. It's very common and largely preventable. So I'm all up for keeping on top of my dog's oral health. But I'll be damned if I'm going to give Nikita a dog chew containing Dentaflex's ingredients:

Derivatives of vegetable origin, minerals (including 2.2% sodium tripolyphosphate) meat and animal derivatives (including 4% chicken), oils and fats.

Empty calories.
The ad ends with the strap-line “see what good food can do” Shame on you Pedigree. I don't consider that little lot to be good food at all. The active ingredient, the mineral which does the job, sodium tripolyphosphate is 2.2%, leaving 97.8% of calories your dog just doesn't need. The rest 

of the tooth and gum cleaning action is down to the shape, not the ingredients.

So, Pedigree, please stop peddling Dentaflex as good food, it isn't. By all means sell a product to clean my dog's teeth but make the ingredients far, far healthier please.

And then there's the cost!

Dentaflex will set you back £156 a year if you take a medium treat and give two a week as recommended. I give Nikita Seaweed & Parsley from CSJ, it costs £11 a year to give it to a medium sized dog which the medium Dentaflex is intended for. Or try ProDen's Plaque Off. This isn't a sales pitch, buy it from anywhere else if you don't want to buy it from me, but if you can consider changing over to a seaweed product, a good one mind, you'll save a packet and your dog won't be eating cheap dog treats you're paying a fortune for. Read my article on natural dental care for more information. 

I'm sure the lovely paraplegic lady, with the gorgeous brown labrador assistance dog, in the Pedigree ad could do with saving £140 a year, aren't you?


Debbie
Saturday, 15 November 2014  |  18:34

Of course they are rubbish!! And I fail to see how they can even actually clean your dogs teeth?? I'm a raw feeder so it's difficult to sprinkle anything on their food. Mine have raw bone to clean their teeth. Plus their get calcium that way too. I have 4 shih tzu's and my eldest is 10. Never had any teeth or gum issues. I also have 4 cats and twice a week they get a raw chicken drumstick. The eldest is 13. They also, have had no teeth or gum issues. It's easy to forget about cats. But their teeth need looking after as well.


Suzie
Friday, 6 May 2016  |  10:03

My puppy has had 5 teeth extracted and I give her raw chicken wing everyday and dry food 😞 upsets me that they had to be taken out... I use to give her lots of snacks in between but from now on wont.... What else can I give her to clean her teeth. She hates me trying to brush but I'm going to try real
Hard to anyway


Kate
Monday, 9 May 2016  |  9:39

Hi Suzie

Use a seaweed based supplement in food. Plaque Off or CSJ Seaweed and Parsley are great. Very good for keeping teeth clean. Also try a meaty bone or a hard edible chew like a NatuTripe bone - have a look on this website for it. Stay off the biscuits as they just collect around the gum line and are high in sugars.


Cathy
Thursday, 8 January 2015  |  19:26

Total agreement with Debbie. I too feed Raw to my Staffordshire bull terrier x Lakeland terrier. His teeth are immaculate at 4 years old. Been on raw nearly 3 years and it made a massive impact on his dental hygiene! We use ProDen Plaque off, he has a raw 'meaty chew' nearly every day of the week. I always get angry at Pedigree adverts purely because of their cheesy, misleading slogan! And Bakers? Don't get me started!...


Tony
Friday, 21 August 2015  |  7:18

These things are a waste of money dont be fooled, M 5 year old male staff has been left with a very upset stomach. Really annoyed. Im going to complain....


Pam Randall
Thursday, 18 February 2016  |  16:21

My dog wouldn't eat them...perhaps she knew???! Have recently started raw/wet food for her and have enjoyed making some of the biscuit and muffin recipes, which she has enjoyed. She's a 9 year old border collie, but, hey, better late than never! Have just ordered the Dig Diet book, and have asked for Top Dog as a birthday present, and look forward to reading them both. It's great knowing just what she is eating now, and she seems happy with the new regime. Wish I'd found you sooner.....😟


Kate
Thursday, 3 March 2016  |  13:50

Hi Pam

Better late than never! Enjoy the book.

Kate x


Sarah Wilders
Monday, 9 May 2016  |  13:53

It should be illegal to mislead people like this. Nearly 1000 at the vet trying to sort out Anne's allergies and we have been giving her these and pedigree chum products because we thought they were good for her. No more. Thank you for the info


Kate
Monday, 9 May 2016  |  17:44

I agree but as long as they word it carefully enough they get away with it. It's only by learning to read labels and asking questions we moved on to better products. I hope she's on the mend now.


Lindi
Friday, 2 December 2016  |  16:48

I was up nearly all night with my two dogs having sickness and diarrhoea after giving them a dentifex! Never again I'll stick to raw bones from now on .


Tom Honeywell
Saturday, 24 June 2017  |  11:17

My dog Max is a 6-8 year old rescue with quite bad teeth - several missing and the remainder black/brown and generally discoloured. Max has half a dentaflex when we go to bed, he loves them and gets very excited which is delightful to see! and his teeth have really improved from what was a pretty poor starting point. I had always anticipated that it was the loofa like texture that was doing the cleaning so not expecting much in the way of nutrition from them. For what its worth I manage to bulk buy and get the large dog ones for 1 each (so 50p a day) - yes its expensive but he loves them and they seem to have done his teeth a lot of good! I know this is against the general trend of comments but you can only call it like you see it!


Kate
Wednesday, 5 July 2017  |  14:24

Hi Tom

Glad it's working for you. It's the ingredients that bother me and the price. There's no need for them whatsoever but as long as your dog isn't packing on the weight, great.