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Your pets are the new best way to sell your home

Thursday, 7 February 2013  |  Kate

A recent trend in the US has seen sellers displaying their pets in photos of their home. Known as 'pet placement' pets have been added into buying brochures to give that added 'comfort' feeling to homes up for sale.

It's a crafty trick but the property market is set for yet another tough year so this could give sellers the edge. Estate agent Jonathan Cunliffe says "A pet can bring life to a property, and help to establish the feel of a home. It can also appeal to the lifestyle ideals of the likely buyer".

Pets can give an empty property more human appeal to potential buyers and give them an idea of what it would be like to live there. Antonia Rowe, selling a five-bedroom Georgian home near Truro, Cornwall, says "Lottie is such a big part of our lives that we didn't want to move her when the photographs were taken".